Digital Mastership Course

A course on the fundamentals of brand strategy for budding entrepreneurs

Lingkaran is a creative education platform aiming to grow future proof, career ready Indonesians by equipping them with relevant skill sets.

The company does so by working together with professionals to offer pop up classes, held in co-working spaces on weekends.

I was engaged by Lingkaran to lead their Digital Mastership Course on brand strategy. Working with three other brand strategist from different companies, we collaborated on the course syllabus and took turns co-leading the course for four consecutive weekends. Most of the participants were entrepreneurs and small business owners.

See an example of the material I developed on defining the right target audience, drawing parallels between marketing and dating: